Expand Product Range with Customized Products using Kit Builder
Kit Builder: Expand Product Range
Today’s market is very competitive with multiple ways to buy and more access to products than ever before. Offering customization can be a key strategy for businesses to stand out and differentiate their brand.Â
The growing demand for products and ‘what’s new’ is a powerful opportunity for businesses to expand their product range and boost sales. However, continually developing new products and adding them to your site is an expensive process to keep up with and can lead to other products becoming lost. Customization is a great tool to avoid these costs and still keep up with the fast nature of current trends.
Why customization is important
According to a Deloitte study, some customers are willing to pay 20% more for personalized products, showing there is a clear value placed on personalized products by consumers.
Our blog post on how customization helps grow businesses is a great tool to understand exactly why customization is important and why you might want to implement it into your business.
How Kit Builder Supports Custom Product Expansion
Kit Builder provides users with the tools and technology to expand product ranges in a significantly reduced time frame. It is set up to allow users to add new products, customization options, and designs easily and efficiently. Here are just some of the ways Builder can help you expand:
Expand current products: Using a tool such as Kit Builder allows you to keep your current product line and open up customization options so that the number of products you offer a client is unlimited. Rather than designing and adding multiple styles of the same product each time there is a new micro trend you can open up your current base products to be customized instead.
Stay on top of trends: Kit Builder allows you to update your product customization options in real-time. This means you can use your current product line and stay on top of trends by updating designs to be seasonal, adding more font options, increasing the colour range offered, and much more. A great way to stay on top of trends is to always be updating these options. It is much more time-effective to add new patterns and clip art to your Kit Builder rather than developing new product lines to keep up with the growing marketing and micro trends.
Reduced stock: A larger product range increases your need for a larger inventory which is not only an increased upfront cost for your business but also increases your overheads and manpower needed to manage it all. By keeping your inventory smaller due to fewer base products offered you are reducing the cost per product.
Niche Markets: Offering customization opens up your business to include those who have more niche wants and needs. If someone is looking for something specific that they cannot easily find as a mass-produced product they can turn to customized products to help them create what they are looking for. Having a 3D customizer is a great way to tap into new customer marketing without increasing your base product range.
Kit Builder: Supporting Your Customization Journey
Large investments and constantly changing microtrends can be a huge blockage for businesses looking to expand their product range and keep up with demand. Kit Builder provides a platform to help businesses expand product ranges through customization and avoid these problems. Other benefits of Kit Builder include:
- Increased Margins: Customized products mean higher prices, allowing you to increase profit margins while offering something unique.
- Scalable and Versatile: Whether for sports kits, corporate apparel, or branded merchandise, Kit Builder supports a wide range of products, enabling you to cater to various customer needs.
- Easy Integration: Kit Builder integrates seamlessly with your website, allowing customers to design their own products in real-time.
Check out our blog post on the top 5 benefits of Kit Builder for more information!
Ready to expand your product line with a 3D customizer like Kit Builder and save money at the same time?
Visit Kitbuilder.com to learn how Kit Builder can help you unlock the potential of customization. Grow your business today with Kit Builder.
If you would like to learn more about Kit Builder and speak to our team, please don’t hesitate to get in touch or book a demo.
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