The sportswear market is becoming increasingly more and more competitive. Offering customized products is an effective way to attract a loyal customer base and stand out from the crowd.

Custom sportswear is beneficial to sports teams and clubs in several ways, including better recognition and improved performance. To take a deep dive into the top design tips to create an effective sports kit check out our blog post here. 

Embracing customization in your business is a great way to maximize your sales and build longer-lasting relationships. We’ve mapped out some key strategies to help you maximize your sales with custom sportswear.

Offer a User-Friendly Customization Experience

If you have a 3D customizer on your site that is hard to navigate and frustrating to use, you are not going to be maximizing your sales. In fact, you are probably driving people to abandon their carts and stop purchasing from you. A user-friendly, easy-to-use 3D customizer is a great tool to keep customers engaged on your site longer which will lead to more completing purchases. By taking the time to ensure your customer experience on your 3D customizer is intuitive and seamless, you will also have the opportunity to introduce your customers to more options that can drive sales.

Leverage Bulk Orders for Teams and Groups

Custom sportswear for teams is the industry standard and is in very high demand. By offering kits to your customers that they can design themselves you are situating your business in an area that caters to teams and groups of people. If someone is buying an ‘off the shelf’ design that requires no customization, they might be tempted to make smaller purchases or see if they can find it cheaper elsewhere.

A 3D Customizer such as Kit Builder could lead customers to make bigger bulk purchases for the whole team. They have gone through the process of designing the kit so they are more likely to order for the whole team and do a bulk order rather than smaller individual ones. This can also add a sense of urgency for the members of the team when an order is made. This can lead to larger orders due to the fear of missing out.
You can also offer discounts for bulk orders or free shipping over certain amounts to encourage larger orders and maximize sales.

Upsell with Accessories and Add-Ons

Upselling is a key strategy in boosting sales in any industry. Adding a 3D customizer like Kit Builder to your business is the perfect way to upsell in a few different ways.

Kit Builder allows customers to make customization changes such as colour and design, as well as select from a host of extra add-ons. By allowing the customer the opportunity to play with the design themselves in real-time, you are increasing the likelihood of them wanting to add more elements to their design that they may not have thought about. With Kit Builder, it is easy to add a price increase for additional elements such as logos, text, patterns, and product options!

With Kit Builder, your customers are also spending an extended amount of time designing a product, meaning they are growing a deeper emotional connection to it in the process. Add the fact there is already an emotional connection as it is for a team or club they are invested in and you have the perfect opportunity to drive sales via cross sales. Having a coherent product range of different items and designs makes it easy for customers to add a matching hoodie to their jersey which can lead to a huge increase in sales!

Understand Your Target Market

Potentially the most important thing to consider when looking to maximize sales by using a 3D customizer is whether or not you know your audience.  Making sure you have the best range of products and designs for the sports teams you are trying to target is very important when considering how to drive sales. If you don’t keep up with the newest trends of products and designs in the industry you may be left behind and find customers not returning for more business.

This is also very useful for marketing. By offering customization options that align with your audience’s needs you are more likely to stand out online and grab their attention in a saturated market.

It’s also important to stay up to date with the guidelines and regulations of the sports you are targeting so you can make sure that your products are fit for purpose. By doing this you will create a knowledgeable brand that people trust and turn to, which will increase brand loyalty and drive sales.

Maximizing Sales with Custom Sportswear: Tips and Tricks

Custom Sportswear is a great way to maximize sales in your business, but it requires you to ensure you have the correct strategies in place for it to be successful.

Kit Builder allows businesses to provide a customizer that not only engages customers for longer and increases brand loyalty, but encourages them to purchase more and return for future purchases.

Visit KitBuilder.com today to learn how our platform can help you grow your custom sportswear business and drive sales.

If you would like to learn more about Kit Builder and speak to our team, please don’t hesitate to get in touch or book a demo.

Or maybe you want to check out Kit Builder today and try it for yourself:

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